Lucky
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STRATEGIC                COMMUNICATION &      STORYTELLING

“Hey, I’m Lakel,” I said. I was new, lonely, and unsure but I spoke with intention. “I like your smile and your hair. Do you think we could be friends?” She smiled wider. “I like you too.” Twenty years later, Ruth and I are still close friends. That moment reminds me: every word we speak carries power. What we say matters. But how we say it and why, matters more. Welcome to the home of global communication strategies and storytelling. Here you'll find meaningful stories and if you work with an NGO or mission-driven organization, you'll also learn how to communicate with clarity and purpose to achieve your strategic goals.

  

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About Me

Global communication strategist & human rights Advocate

Through collaboration, I merge creativity with strategic insight to build communication strategies that inform, inspire, and influence. I believe in the power of powerful stories and purposeful messaging. I bring depth, clarity, and authenticity to messages that shape public discourse and drive social impact across Africa and beyond.

Storytelling for impact

Storytelling is the most powerful way to put ideas into the world.” – Robert McKee, professor.

Message & message development

Strategic messages are not words that you want to say, but what your audience needs to hear — said in a way that moves them.” — Unknown.

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SATISFY CUSTOMERS

What I Do

I specialize in helping people and teams: Communicate with clarity and confidence.  Craft messages that move people to action. Build trust through intentional storytelling. Align communication with strategic goals.

MY MISSION

My mission is to strengthen communication systems and empower leaders, communicators, and journalists to build trust, influence public discourse, and drive ethical, lasting change across Africa and beyond.

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MY MODEL

Every message tells a story. Over the years, I’ve developed a simple, people-centered framework that ensures every communication effort is rooted in purpose, collaboration, and measurable impact.

1. Discover — Understanding your audience, context, and goals to uncover insights that matter is key.

2. Collaborate — I work closely with clients and a network of professional writers, journalists, designers, photographers, and videographers to co-create high-quality, authentic work.

3. Design — I craft clear, culturally grounded communication strategies and messages that connect and inspire.

4. Deliver — I execute and measure impact through stories, campaigns, and partnerships that drive real change.

5. Measure- I measure impact to ensure return on Investment

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Collaborators

Contact Us
Jonah Namaganda
Jonah Namaganda

Professional videographer

Mark Glam shots

Professional Photographer

Tiff Abdalla

Creative designer